Aveeno Skin Relief Moisturising Lotion Review: Honest Take for Sensitive Skin

Pregnancy is full of surprises. The itchy, flaky skin is one nobody warns you about. Your bump stretches, your hormones shift, and suddenly your usual body lotion is not doing the job.
We put one of the most popular options to the test for this Aveeno Skin Relief Moisturising Lotion review. After three weeks of daily use on dry, irritated skin, here is our honest take on what it does well, what it does not, and who should buy it.
Quick Verdict
4.5 out of 5. A gentle, fragrance free lotion that calms itchy, very dry skin within days. It is great for sensitive skin during pregnancy and after birth. It is not a medical treatment, and it will not suit anyone who loves rich, scented creams.
What Is Aveeno Skin Relief?
The Aveeno Skin Relief Moisturising Lotion is a body lotion made for very dry and sensitive skin. It comes in a large 18 oz (532 ml) pump bottle, and it is completely fragrance free.
The key ingredients
- Colloidal oatmeal: finely ground oats that soothe itching and help calm redness. This is Aveeno’s signature ingredient.
- Shea butter: a rich plant fat that softens rough patches and helps lock moisture in.
- No added fragrance: nothing perfumed to sting or irritate already sensitive skin.
Our Experience After Three Weeks
The texture sits between a light lotion and a cream. It spreads easily, sinks in within a couple of minutes, and leaves no sticky film. You can get dressed straight after using it, which matters on busy mornings.
The results came quickly. The itching on the bump and shins calmed down by day three or four. By the end of week one, the tight, flaky feeling was gone. One application in the morning lasted all day, even in a heated house.
Two small details won us over. There is truly no smell, which is a relief if pregnancy has made you sensitive to scents. And the pump works with one hand, which you will appreciate when the other hand is holding a baby.

Why Skin Gets So Dry in Pregnancy
Itchy skin is very common when you are expecting. Hormones change how your skin behaves, and the skin over your bump stretches fast. The NHS advice on itching in pregnancy recommends moisturisers (emollients) as a first step to soothe the itch and stop skin drying out.
One important warning: if you get severe itching, especially on your hands and feet and worse at night, call your maternity unit or 111. This can be a sign of a liver condition called ICP that needs urgent checking. A lotion is not the answer there.
Dry skin does not always end at birth either. Hormones keep shifting for months. We cover this stage in our postpartum recovery roadmap. [Also link the words ‘pregnancy hormones’ above to the Understanding Pregnancy Hormones post once it is published.]
Who It Suits, and Who Should Skip It
Buy it if:
- Your bump, legs, or arms feel itchy, tight, or flaky.
- You want a fragrance free lotion that will not clash with sensitive skin or morning sickness.
- You need a big bottle that the whole family can share.
Skip it if:
- You have a diagnosed skin condition. See your GP or pharmacist first, and read the NHS itching guidance.
- You love thick balms or scented lotions. This one is plain and light by design.
- Your main goal is stretch marks. This lotion hydrates well, but many mums prefer a targeted oil such as Bio-Oil for that job.
And if dry, irritated skin runs in the family, you may find our guide to soothing eczema routines for babies useful too.
Is It Good Value?
Yes. The 532 ml pump is one of the biggest bottles on the shelf. With daily use on arms, legs, and bump, ours lasted well past the six-week mark. Smaller designer creams can cost three times more per use and often add fragrance, which is the one thing sensitive skin does not need.

How to Get the Best Out of It
- Apply within a few minutes of your bath or shower, while skin is still slightly damp. This seals the moisture in.
- Use it morning and night on very dry areas like shins, elbows, and the bump.
- Keep showers warm, not hot. Hot water strips the skin and undoes your good work.
- Pat skin dry with a towel instead of rubbing, then moisturise straight away.
Quick Questions
Is it safe to use while pregnant or breastfeeding?
It is a simple, fragrance free body lotion, and these are generally fine in pregnancy. If you are ever unsure about a product, ask your midwife or pharmacist. For any rash or severe itching, get checked rather than treating it yourself.
Can I use it on my baby too?
It is made for adult skin. Babies do best with products designed for them, so for little ones see our baby eczema and dry skin routine instead.
How fast will I see results?
Most people feel less itching within three to five days of twice-daily use. Very dry skin may need a couple of weeks to feel fully smooth again.
Pros and Cons at a Glance
Pros
- Calms itching fast, usually within a few days.
- Fragrance free and gentle on sensitive skin.
- Light texture that sinks in quickly.
- Large pump bottle offers great value.
Cons
- Too light for badly cracked areas like heels.
- No scent, if you happen to like one.
- The big bottle is not handbag friendly.
Final Verdict
This Aveeno Skin Relief Moisturising Lotion review ends with an easy recommendation. It is simple, gentle, and it works. For itchy pregnancy skin and tired postpartum skin, it has earned a permanent spot on our shelf.
Check the Aveeno Skin Relief Lotion here, or browse the rest of our mother care range for more recovery essentials.

